Tahun Baru Lembaran Baru, Berikut Strategi Suzuki Di 2018
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2018

Tahun Baru Lembaran Baru, Berikut Strategi Suzuki Di 2018

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Jakarta, ME. Setiap orang pasti pengin punya suatu harapan baru untuk lebih baik di tahun atau lembaran baru ini bradsis. Begitu juga halnya PT. Suzuki Indomobil Sales (SIS) yang mempersiapkan babak baru atau strategi baru, demi memenuhi kebutuhan dan kepuasan para konsumen pengguna roda dua.
 
Tentunya para konsumen akan selalu diberikan kejutan sepanjang tahun 2018 bradsis, meliputi produk baru, program penjualan, pelayanan aftersales, aktifitas penuh kebersamaan yang berbeda dari sebelumnya. Dan tak lupa aksi sosial yang bermanfaat bagi semua.
 
Guna mempersiapkan kehadiran produk-produk baru maupun penyegaran yang akan hadir di momen-momen yang akan datang, PT SIS memposisikan kembali dengan menyesuaikan harga jual produk Suzuki di masing-masing daerah di seluruh Indonesia. Sehingga Suzuki memiliki beragam line-up produk yang sesuai dengan segmen dan ekspektasi target konsumen.
 
Dimulai dari produk Suzuki terpopuler, yaitu GSX-R150 yang dimulai dari bulan Januari 2018 sudah memulai harga normalnya. Yakni, Rp 29.900.000,- (On The Road DKI Jakarta, wilayah lain menyesuaikan). Selain itu, Suzuki Nex yang kini kembali digemari pada segmen pengguna baru dimana mayoritas mengutamakan efisiensi, penampilan dan harga beli yang terjangkau. Saat ini ditawarkan dengan harga Rp 13.100.000,- (On The Road DKI Jakarta, wilayah lain menyesuaikan).
 
Kabar baik lain untuk memulai harapan baru yang lebih baik, PT SIS belum merubah harga jual produk untuk tipe atau varian selain GSX-R150 dan Nex di bulan ini. Dengan kata lain, Suzuki berkomitmen penuh untuk memberikan pelayanan harga terbaik bagi konsumen tanpa mengkorbankan kualitas produk yang selama ini selalu menjadi keunggulan utama Suzuki. Harapan Suzuki yang direalisasikan lewat strategi penjualan yaitu membantu lebih banyak konsumen Indonesia untuk mewujudkan impiannya dalam memiliki sepeda motor yang berkualitas dan terjangkau secara lebih mudah. 
 
Sejak awal kemunculannya di Februari 2017, Suzuki GSX-R150 selalu ditawarkan dengan harga perkenalan yang terjangkau untuk memberikan kepuasan dan keuntungan bagi konsumen awal yang telah menjadi pemilik GSX-R150. Dan di momen kembalinya GSX-R150 ke harga normal tidak mengubah kedudukan GSX-R150 sebagai pemegang status motor sport 150 cc dengan harga paling terjangkau di kelasnya. Begitu pula dengan Suzuki Nex yang terbilang sangat kompetitif dan hemat untuk biaya pengeluaran konsumen.
 
"Menyambut tahun 2018 ini dengan gembira dan penuh semangat, Suzuki membuka kembali lembaran baru di tahun ini dan terus berusaha untuk mencatatkan lebih banyak prestasi dibandingkan tahun-tahun sebelumnya. Prestasi yang kami harapkan yaitu dalam wujud kepuasan konsumen, menciptakan keluarga pengguna Suzuki yang lebih besar dan meluas, serta menjadi idola baru bagi generasi muda saat ini dan yang akan datang," ujar Yohan Yahya, Sales & Marketing 2W Department Head PT SIS.

Text: Teguh (teguh_028@yahoo.co.id),
Text editor: Banar Giwantono,
Photo: Suzuki
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